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Taplytics

Taplytics is a cloud-based mobile development and optimization platform that allows an entire team to make real-time changes to native apps.

Taplytics fundamentally improves how mobile apps are built and managed. It does this by integrating directly into mobile apps and allowing all team members including designers, copy writers and legal to simultaneously control their part of a mobile app.

This enables true mobile optimization and exceptional user experiences that haven’t been possible to date in mobile, while also reducing a lot of the costs and complexities inherent in mobile application development.

We will enable developers to maximize the value from their key app views (login pages, walkthroughs, in-app purchases, etc.) through analytics and optimization recommendations based on how users interact with their app.

Taplytics will be free for small independent developers and a tiered monthly paid service for larger app development teams and enterprise companies.

Aaron Glazer

POSITION: Co-Founder

Bio: Co-Founder of Taplytics. Engineer, MBA & Strategy Consultant (@Accenture, @ZS Associates).

MOST COMPELLING ACHIEVEMENT TO DATE: TBD - We’ll see when I’m done

Why are you an entrepreneur? To have some fun and make a difference.

Andrew Norris

POSITION: Co-Founder

Bio: Entrepreneur of mobile companies, Queen’s University engineering graduate. Lover of technology, apps, media, sports, politics and finance (for some unknown reason).

Most compelling achievement to date: Self-learned Corporate Finance in a summer at a telecommunications company, as an engineering student.

Why are you an entrepreneur? I live for solving problems, to look at the status quo and question why something is the way it is. Technology and mobile apps have the power to democratize and change the way we live our lives, to be more productive, useful and happy.

Favourite Quote: “Change is the law of life. And those who look only to the past or present are certain to miss the future.” – JFK

Fun Facts:

  • I am both Canadian and American, and proud to be both
  • My favourite sport to play is tennis, my favourite sport to watch is baseball
  • I can’t fully rotate my arms

Jonathan Norris

POSITION: Co-Founder

Bio: Co-Founder of Taplytics, lead Mobile Engineer of Jukeboxer and Cloud Photos, iOS Developer, Queen’s University Engineer, Builder of Robots

Most compelling achievement to date: In less then 6 months learned iOS Development, and produced high quality Mobile Apps: Jukeboxer & Cloud Photos, which both received great press from Techcrunch, CNet, etc.

While at Queen’s University, started the largest Engineering Outreach program, the Queen’s First Robotics Club. QFRC inspires high school students to study engineering by engaging them in a very competitive international robotics competition.

Why are you an entrepreneur? If I was going to spend the next couple years of my life building a product that I am passionate about, I wanted the ability to own our destiny and build a great company from the ground up.

Favourite Quote: “Enthusiasm is one of the most powerful engines of success. When you do a thing, do it with all your might. Put your whole soul into it. Stamp it with your own personality. Be active, be energetic, be enthusiastic and faithful and you will accomplish your object. Nothing great was ever achieved without enthusiasm” – Emerson

Fun facts:

  • Mentor of the 2013 World Champion FIRST Robotics Team, 610 Crescent Robotics.
  • Passionate about building large competitive robots (~150lbs, 3ft x 3ft), built robots for 10 years.
  • Jaded Toronto Blue Jays Fan…

Cobi Druxerman

POSITION: Co-Founder

BIO: I am a serial entrepreneur. I gravitate toward startup ideas that make people’s lives easier.

MOST COMPELLING ACHIEVEMENT TO DATE: I went from being a fat kid to an elite level alpine ski racer, finishing my career in the top fifty racers in Canada for my age group.

WHY ARE YOU AN ENTREPRENEUR? It’s all about the excitement of building something new and building something that is meaningful to lots of people.

FAVOURITE QUOTE: “Once again, the conservative, sandwich-heavy portfolio pays off for the hungry investor.” – Zoidberg

Fun Facts:

  • I started an all grilled cheese restaurant called the construction site
  • I pride myself on knowing where the best burgers in Toronto are
  • I wear spandex far more often than a grown man should (for alpine ski racing)