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Think Dirty

Think Dirty® educates consumers about potential toxic ingredients and empowers ingredient-conscious consumers to make the safest and healthiest choices.

We encourage them to vote with their money for the most socially and environmentally responsible manufacturers. We are the first app on the market that gamifies the education of cosmetic product labelling. There is no other app out there that combines the latest credibly sourced information pertaining to toxic and harmful ingredients in personal care products.

We plan to disrupt the global beauty market of $265 billion in 2017 through mobile commerce and sponsorships. Our goal is to be the world’s No.1 health and beauty app that truly engages consumers to rethink their beauty regimen in the context of health and make smarter and healthier choices everyday.

Lily Tse

POSITION: Founder & CEO

Bio: Chief Dirty Thinker @thinkdirty. Design Chief @happymonday_ca. Collector of Fortune Cookie Fortunes & Dogstagrams. F/T Traveller wannabe.

MOST COMPELLING ACHIEVEMENT TO DATE: Making Think Dirty a reality and a #shopclean movement!

Why are you an entrepreneur? To use technology and design to solve meaningful and important problems related to health, beauty and consumer advocacy. Combining my skills, passion and purpose to create something for everyone to enhance their daily lives and, at the same time, make the world a better place than when I found it.

Favourite quote: “Failure is not trying.” - Sara Blakely, founder of Spanx

Fun Facts:

  • Hate chickpeas.
  • Amateur collector of Fortune Cookies’ Fortunes.
  • Obsessed with dogs on Instagram.